Toyota Certified Used Vehicles
Objective: To convey the reassurance and confidence you feel when buying a used car with Toyota's Certification.
Outcome: 6 quirky little 15" spots comparing the disappointing feelings you often get after buying a used car – to the cool confidence of choosing a Toyota Certified used car.
Channels: Facebook, Instagram and YouTube Preroll.
Credits: Steph Kitchin, Art Director. Lydia Radelja, Copywriter. Matt Weston, Director.
TIP: Play these videos with sound
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Used cars can feel like... | 'Toy car' | 15" film