Telstra Product Launches
Objective: Launching new products for Telstra on social media.
Outcome: Some fun, often interactive, content with influential co-creators on Instagram.
Channels: Social and Pre-rolls
Samsung Galaxy S20+ ‘Decks After Dark’
What do you do with Bright Night mode and freakishly good stabilisation? You shoot some sick, fast-paced footage on skateboards at night.
Samsung Galaxy S20 - ‘Bright Night’ - 16:9 version
Samsung Galaxy S20 - ‘Stabilisation’ - 16:9 version
Unbranded edit for skater (Aimee Massie) and videographer to share with their followers.
Samsung Galaxy Note 10 ‘#BeardMeUp’
We got the beardiest street artist in Melbourne to Beard Up people’s photos on World Beard Day to launch the newest Samsung Galaxy Note – you know, cos it has the pen stylus thingy to draw/write with.
telstra #WorldBeardDay is this Saturday. Don’t have time to grow one? We got you. We’re bearding up Australia with artist @tom_gerrard_ and the new Samsung Note10. Tag your pic with #BeardMeUp @telstra for your chance to nab one.
Some of the Bearded Up selfies our artist completed on World Beard Day using the Samsung Note 10.
New loyalty points – ‘Telstra Plus’
With the prop ‘Making Technology More Rewarding’, we went live on Instagram via Telstra’s 5G network to give away millions of T+ points with huge day of phone number lotto. Using energetic hosts and an old-school bingo barrel, if we drew 3 numbers from our phone number, you won. The comments were flying, the buzz was positive and the number 8 was seriously lucky.