Creative Director
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Telstra Product Launches

Telstra product launches on social media

Telstra Product Launches

Objective: Launching new products for Telstra on social media.

Outcome: Some fun, often interactive, content with influential co-creators on Instagram.

Channels: Social and Pre-rolls


Samsung Galaxy S20+ ‘Decks After Dark’

What do you do with Bright Night mode and freakishly good stabilisation? You shoot some sick, fast-paced footage on skateboards at night.

Samsung Galaxy S20 - ‘Bright Night’ - 16:9 version

Samsung Galaxy S20 - ‘Stabilisation’ - 16:9 version

 

Unbranded edit for skater (Aimee Massie) and videographer to share with their followers.

 

Samsung Galaxy Note 10 ‘#BeardMeUp’

We got the beardiest street artist in Melbourne to Beard Up people’s photos on World Beard Day to launch the newest Samsung Galaxy Note – you know, cos it has the pen stylus thingy to draw/write with.

telstra #WorldBeardDay is this Saturday. Don’t have time to grow one? We got you. We’re bearding up Australia with artist @tom_gerrard_ and the new Samsung Note10. Tag your pic with #BeardMeUp @telstra for your chance to nab one.

Some of the Bearded Up selfies our artist completed on World Beard Day using the Samsung Note 10.

Some of the Bearded Up selfies our artist completed on World Beard Day using the Samsung Note 10.


New loyalty points – ‘Telstra Plus’

With the prop ‘Making Technology More Rewarding’, we went live on Instagram via Telstra’s 5G network to give away millions of T+ points with huge day of phone number lotto. Using energetic hosts and an old-school bingo barrel, if we drew 3 numbers from our phone number, you won. The comments were flying, the buzz was positive and the number 8 was seriously lucky.