Moxie
Objective: To break down the taboos associated with periods and sexual health for 18-25 year old Australian bleeders.
Outcome: The Moxie Periodic Table – your uncensored period guide. A website full of period hacks from experts in sexology, gynocology, music, comedy, nutrition, fitness and Moxie founder Mia Klitsas.
Awards: B&T Bravery Award – Finalist
Channels: OOH, social media and microsite moxie.com.au/PeriodicTable
Credits: Creative team – Steph Kitchin & Claudia Sarosiek
Key art: A suite of beautiful 3D rendered product shots gave the whole campaign massive visual impact.
Case Study Film: The campaign was a finalist for the B&T Bravery Award.
Hero films: Starring comedian and dead-pan deliverer, Emma Holland.
Website content: Here’s a sample of the 60+ pieces of bloody useful, and at times hilarious, content featured on the website. To see the rest visit the Moxie Periodic Table for real.
A message from our Hype Woman for when you’re feeling So CBF.
Three awesome playlists for when you’ve got the Mad Sads, are feeling So CBF or just damn Horny!
Jacqui Kingswell shows us a workout to combat your Mad Sads.
Finally, a brand talking openly about discharge.
Moxie founder, Mia Klitsas tell us the ins and outs of the menstrual cup.
Dr. Moxie answers this surprisingly common question.
A little relatable meme on this curious silicon device.
OOH: Provocative street posters
