Creative Director
ow-brand-thumb.gif

Officeworks Brand Campaign

We’re bringing Officeworks some next level nowness with a whole new aesthetic. A fresh brand track and mixed-media modernity breathes life back into the Officeworks ‘Make Bigger Things Happen’ platform to give it drive, purpose, desirability and a coolness like they’ve never known before.

Officeworks Brand Refresh

Intro: Heading into 2024, Officeworks is transforming into a modernised, distinctive brand that energises purposeful people into action. Everything about this new vibe feels homemade. As though the ads are made from products straight off the Officeworks shelves. Even the music has a mixed-media, layered percussive feel. It’s an exciting time and I’m so proud to have been CDing Officeworks for such a momentous, memorable transition.

Outputs: In a collection of 5 punchy edits and one hero brand piece, every great thing about shopping at Officeworks is brought to life through 5 real, relatable human stories. Through these films we show that with the lowest prices, heaps of delivery options and so much more, there’s nothing in your way… so go make it happen!

  • Unbeatable prices – Making Jeff and Linn’s gaming startup happen

  • Open early & late – Making Blake’s last minute thesis happen

  • Environmental initiatives – Making Ng’s school project happen

  • Click & Collect – Making mum’s secret b-day play happen

  • Delivery options – Making working from home happen

All those stories come together in an epic, music-driven 60” hero brand film.

Channels: TV and Online.

Hero 60” Film


Value

Environmental Initiatives

Next Day/Same Day/2-hr Delivery

Click & Collect

Open Early & Late