Officeworks Brand Refresh
Intro: Heading into 2024, Officeworks is transforming into a modernised, distinctive brand that energises purposeful people into action. Everything about this new vibe feels homemade. As though the ads are made from products straight off the Officeworks shelves. Even the music has a mixed-media, layered percussive feel. It’s an exciting time and I’m so proud to have been CDing Officeworks for such a momentous, memorable transition.
Outputs: In a collection of 5 punchy edits and one hero brand piece, every great thing about shopping at Officeworks is brought to life through 5 real, relatable human stories. Through these films we show that with the lowest prices, heaps of delivery options and so much more, there’s nothing in your way… so go make it happen!
Unbeatable prices – Making Jeff and Linn’s gaming startup happen
Open early & late – Making Blake’s last minute thesis happen
Environmental initiatives – Making Ng’s school project happen
Click & Collect – Making mum’s secret b-day play happen
Delivery options – Making working from home happen
All those stories come together in an epic, music-driven 60” hero brand film.
Channels: TV and Online.
Hero 60” Film
Value
Environmental Initiatives
Next Day/Same Day/2-hr Delivery
Click & Collect
Open Early & Late