Chadstone

Chadstone Spring/Summer 2017-18

Objective: Drive visitation to Chadstone Shopping Centre over Spring & Summer 2017-18.

Outcome: 4 stunning oh-so-faaaarshon pieces of key art centred around the Spring Racing Carnival and all that summer has to offer – warm weather, wild parties and school holidays.

Channels: OOH, instore and digital.

Credits: Steph Kitchin, Art Director. Lydia Radelja, Copywriter. Christopher Tovo, Photographer. Bec Cole, Stylist.