TAC Split Second Film Competition
Objective: To get young Victorians thinking deeply about their use of phones in cars.
Idea: The Split Second Film Competition – An annual competition for Victorians aged 18-25 to enter an idea for a 45” film encourage a change in behaviour amongst their peers. The prize is to work with creative agency, TABOO and a production house like Airbag to bring the film to life with a budget of $70k.
Outcome: With hundreds of entries each year, that is hundreds of young adults sitting down for hours mulling over the perils of dangerous driving. It’s extremely effective and inspiring.
Wrap Video: We chatted with Alyssa De Leo, one of the SSFC winners.
Final Edit: We produced Alyssa’s winning film idea with the help of Sweetshop. It screened in cinemas Victoria-wide.