Steph Kitchin
Creative Director
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Brown & Co

To launch Brown Brothers’ new wine label, Brown & Co, we helped initiate a brand personality that was as real as the ingredients and company ethics. The campaign launched with a 30” film full of relatable realness that embraced the imperfections of navigating the first few years of adulthood.

Brown & Co

Objective: Launch a new wine range targeted to young women that is ethically produced, vegan, Aussie owned & made and contains way less sugar than your usual sweeter wines. 

Outcome: Brown & Co – Wine That’s a Little More Real.

We took the real-ness of the ingredients and ethical standard and created a brand attitude that was packed with honesty, imperfections and relatable realness.

Our 30” film presented the Brown & Co brand as empathetic and understanding of the life struggles of a 25 yo Aussie woman. The framework of the hero film was structured in a way that 3 x 6” cutdowns were a breeze!

Channels: Facebook, Instagram and YouTube Preroll.

Credits: Steph Kitchin, Art Director. Claudia Sarosiek, Copywriter. Jasmin Tarasin, Director. 

Brown & Co | ‘Wine That's a Little More Real’ | 30" Brand Film

Brown & Co | Wine That's a Little More Real | 6" Cutdown 'Dry'

Brown & Co | ‘Wine That’s A Little More Real’ | 6” Cutdown ‘Sweet’

Brown & Co | ‘Wine That’s A Little More Real’ | 6” Cutdown ‘Made It’

Key Art | POS and Web Banners