Women’s T20 World Cup
Objective: To #FillTheMCG for the ICC Women’s T20 World Cup Final on International Women’s Day in 2020.
Outcome: Play Your Part In History – a campaign to attempt a record breaking attendance at a women’s sporting event. We needed over 90,000 and we got 86,174… So close!
Channels: Social media, OTV and YouTube.
60” Film: A group of young cricket fans make their way through the MCG underground as they observe framed moments in female sporting history. The final moment in history is one that hasn’t happened yet...
