Chadstone Spring/Summer 2017-18
Objective: Drive visitation to Chadstone Shopping Centre over Spring & Summer 2017-18.
Outcome: 4 stunning oh-so-faaaarshon pieces of key art centred around the Spring Racing Carnival and all that summer has to offer – warm weather, wild parties and school holidays.
Channels: OOH, instore and digital.
Credits: Steph Kitchin, Art Director. Lydia Radelja, Copywriter. Christopher Tovo, Photographer. Bec Cole, Stylist.
Concepts for 3 briefs: Spring/Summer, Spring Racing, Family Entertainment.
Spring racing season
Legoland | School holidays
Summer fashion
Spring fashion
Summer racing season | Christmas party season
Atrium banner
Quick little iPhone pic of the lego handbag. #legonerd
Colour blocking like a boss #missedmycalling
Photographer, Christopher Tovo, and I. #bestguyever