Officeworks Back to School
Intro: With our new brand refresh in full swing, Officeworks is set to own Back to School sales again in 2024 with a massive set of TV and online films.
Idea: In a documentary format, we caught up with some of the kids from last year’s campaign. How’d they go? How will this year compare to last year? By showing that Officeworks knows what real kids want, need, love and fear, we’ve built trust in the Officeworks brand for all your Back to School needs for the second year running.
Channels: 6 TVCs, 30+ Meta/Tiktok edits, Cinema, through to instore POS and digital banners.
15" Film – ‘Parents are Saving 20%’
15" Film – ‘School List Service’
15" Film – ‘Bring Your Own Device’
60" Hero Film
Social Films
Here’s a handful of the 30+ social edits created from our 1-day shoot, interviewing these unassumingly entertaining kids.
The filming style for social channels was intentionally different to the films for TV and cinema. In order to feel more platform-native and less addy, we had the students doing things like unboxing, product reviews and behind-the-scenes ‘bloopers’.