Telstra x AFL
Objective: It’s 2019 – a time when “pandemic” felt like a new word and Australia wasn’t sure whether the AFL footy season would go ahead at all in 2020. We brought Telstra and the AFL together to bring the competitive spirit of AFL back into homes and mobiles nationwide.
Outcome: Goodbye AFL, hello ADFL. The Australian Dice Footy League – Every game of AFL was substituted with an ADFL clash, live from players’ homes and hosted/commentated by Andy Lee. All powered by the extensive Telstra 5G network.
Channels: Instagram and afl.com.au/dicefooty
Case Study: Here’s the campaign wrap-up. You can also check out the individual episodes via the link above.